Social engineering attacks continue to present a huge threat to organizations of all sizes, as increasingly sophisticated technology makes targeting the human element an easier way “in” for a hacker. But why are some companies easier to target than others? What makes the people element of organizations so vulnerable and more particularly how is your company culture likely to shape the more targeted and sophisticated attacks upon your own organization. In this talk Jenny Radcliffe a.k.a “The People Hacker” links organizational culture and personality to the methodology of malicious Social Engineers. She explains how a company profile “invites” a tailored hack and what might be done to prevent it. She explains the importance of “waking up the workforce” to the threat and suggests how to do so effectively, using the same psychological methods the hackers might be deploying to try catch them out!